Anita Roddick signed book

Auction Description
Children with AIDS charity are auctioning this book by Anita Roddick, the Body Shop entrepreneur.

Anita Roddick was born in Littlehampton in 1942. As the child of an Italian immigrant couple in an English seaside town, I was a natural outsider, and I was drawn to other outsiders and rebels.

She started The Body Shop in 1976 simply to create a livelihood for herself and her two daughters, while her husband, Gordon, was trekking across the Americas. She had no training or experience and her only business acumen was Gordon’s advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking. Running that first shop taught her business is not financial science, it’s about trading: buying and selling. It’s about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And she haven’t a clue how we got here!

Visit Anita Roddick’s official website at

www.anitaroddick.com

90% of the proceeds from this book with go towards helping CWAC continue to fight against paediatric HIV and AIDS within children.

Delivery Description
International - £8.99 and UK mainland - £3.99

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